Sony announced recently that it is selling its Vaio PC business as well as restructuring its TV sector. The sum of the deal is not yet disclosed but it is well thought out to be more than a £301 million. Furthermore, Sony is working to reach a more profitable agreement by the end of next month.
According to Sony this move is going to be an “optimal solution following drastic changes” in the PC market – in which we admit that Sony seemed unable to keep up with very well. The company plans to focus all its energy and efforts on the ever booming and smartphone and tablet sectors of the tech market. While Sony will stop its development, design, sales and manufacturing of the PC products, it will continue to provide after market customer services. Sony is also forecasting job cuts of more than 5,000 staffers across its TV and PC divisions by the end of the financial year.
The company did come up with some ultrabooks and laptops but none of them were loved by businessmen or college students. College-going people often have to work with applications like solidworks and CAD. Sony has an excellent team of engineers and it is surprising why they could not produce any decent Solidworks laptops and ultrabooks.
Sony was not making any best laptops for Solidworks which is what led to the ultimate failure. Had the company been popular with college going people, things could have turned out differently.
Apart from selling its Vaio PC business, the company is also planning to split its TV business and perhaps operate it as a ‘wholly-owned’ subsidiary. The plan to carry this out will be by July 2014 and the company is hoping this move will turn the drowning business profitable. The company defended: “Sony plans to reinforce its leading position in the 4K market by strengthening its product lineup while also bolstering its 2K models with wide color range and image-enhancing technologies. In emerging markets, Sony will aim to harness market expansion by developing and launching models tailored to specific local needs.”