Samsung will not make Windows RT tablet for US

Two reasons were stated by Samsung’s senior vice president Mike Abary. For one, there just isn’t enough demand for Windows RT tablet. Second reason given was that Samsung wasn’t ready to do the heavy lifting required to educate people about Windows RT and it’s differences from Windows 8 OS. This is what Mr. Abary said to cnet on CES 2013.

“There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.”

Microsoft does have difficulties selling their Windows RT as well as Surface tablets featuring this OS. Main reason is confusion about the user interface. Many people don’t realize that Windows RT does not run Windows desktop apps, or Windows 8 apps. It only runs Windows RT apps. Another strong reason for lame sales is Microsoft’s high profit margins. Microsoft Surface tablet is a fine tablet, but would you pay $500 (and up) for it? The tablet costs $267 to make and with drawbacks it clearly carries, Microsoft Surface tablet should not cost more than $400.

Read about How to save Windows.

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