Miniso has partnered with a new online B2B ecommerce portal, Achhacart to sell its good online in India. This is definitely a brave move as Miniso did not opt for more established giants like Amazon and Flipkart.
The event was held at The Lalit hotel and representatives from PayTM, Zomato, BookMyShow and Alibaba were there at the signing ceremony of Miniso and Achhacart. As expected, users will also be able to buy goods from PayTM Mall which will be then be shipped by Achhacart.
Interestingly, Miniso products will not be made available on Amazon or Flipkart, at least in near future. So the only option to buy Miniso products is via Achhacart. Their website is quite new and barely has 15 products on sale right now, but with exhaustive Miniso range, this will change in a big way.
Tyrone Li, India Head– Miniso, said,
The strategical collaboration with Achhacart is our first move towards the e-Commerce model and our hopes are high, considering the love Indian customers have shown across all the Miniso stores. With Achhacart, we look forward to expand our reach to Tier II and III cities as well, delivering our quality products across the sub-continent.
Posted by Taran Kaur on June 13, 2019