As part of Huobi Group’s ongoing plans for global expansion, HBUS, its U.S. strategic partner, has licensed the Huobi brand and rebranded its digital asset marketplace using the Huobi name. Going forward, the HBUS marketplace will be known in as Huobi. HBUS Holdco, Inc. (“HBUS”) continues to be the company operating the U.S. trading platform.
“From a branding perspective, it simply makes sense to ensure that the Huobi name is present in the United States,” said Huobi Group Founder and CEO Leon Li. “This transition will allow Huobi to extend its brand presence around the globe.”
“The name ‘Huobi’ is a powerful brand in the digital asset world, representing dependability and security for more than half a decade. HBUS’s enhanced partnership with Huobi Group will also bring with it a reputable brand that will help HBUS increase trading,” said Frank Fu, CEO of HBUS, which launched in San Francisco last year. “Leveraging our exclusive partnership with Huobi Group in this way will allow us to grow the Huobi brand together.”
As part of the transition, HBUS will migrate its trading platform to huobi.com, which will be open to U.S. users. Huobi Global, Huobi Group’s flagship global cryptocurrency exchange, will continue serve the global market under its own name at hbg.com. Huobi Global users who go to huobi.com will be redirected to the correct site, where they can trade as usual.