ASUS ranked as Number 1 in terms of quality and innovation, according to WSJ Asia

ASUS has been voted as number 1 brand (among Taiwanese companies) in terms of quality and innovation. It also placed second in the most-admired Taiwanese company ranking for the second year running.

“Although we are still far away from our goal, we hope to become the most-admired leading enterprise in the new digital era,” said Jonney Shih, chairman of ASUS. “The way we see ourselves achieving this is to keep innovating. Over the past year, we have brought to the market a raft of innovative products and exclusive technologies that have signaled our intent, such as the ultra-thin Eee PC™ Seashell, the Eee PC™ T91MT multi-touch tablet, and the UL Series of notebooks with Turbo33 technology. We will continue to roll out similar innovations until our target is met.”

This is what Peter Shih, President of China Business Headquarters had to say about the EEE PCs

“The Eee PC in some ways turned computer-industry innovation on its ear. Asustek focused on simplifying and shrinking the notebook instead of developing ever-more powerful machines.”* This “gave rise to the ‘netbook’ category that is revolutionizing the global PC industry.”

ASUS was the company that made the term netbook popular. True, they were surpassed by another computer giant, Acer in 2008, but that did not stop ASUS from innovating. In 2009, ASUS came with their Seashell range which has enjoyed pretty good success in all parts of the world.