COWON to launch its first MID – That too ATOM-based!

COWON, a popular PMP maker, is going to launch its first MID, W2. The main highlight of this MID is that it will use Intel Atom processor.

It will also sport built-in bluetooth 2.0+EDR, WiFi and of course, high quality music and video playback.

Commentary: Using Atom processor gives the users and manufacture the option to use Desktop OS on a MID which means that we may see Cowon with Windows 7. Windows 7 has proved that it can run pretty nicely on hardware that does not have a lot of muscle.

Also, Atom processors are much more powerful than ARM processors that are mostly used in the MIDs. However, battery life does get a bit of hit in case of Atom-powered devices compared to ARM-processors, but still, Atom processors like entry-level Z-series Atom processors are considered very power-frugal.

So, using Atom processor may not be a bad deal at all for the consumers as-well-as for the manufacture