Android smartwatches are starting to become known amongst consumers and tech enthusiasts. But some people are unsure about the differences between Android smartwatches and other brands of smartwatches, like the Apple Watch. Those who enjoy Apple over Google may not want to switch to Android Wear just to try out a different operating system. Well it seems that Google may have a way to solve this problem because they are releasing a new version of their Android Wear software that is designed for Apple’s “iOS” mobile operating system. Android Wear for iOS will be available for the LG Watch Urbane. In the future, there will be other Android Wear smartwatches that will support the Apple iOS. Some of these watches will be Asus, Huawei, and Motorola. Google plans to keep people informed on the latest developments in these future releases.
This latest move seems to be Google’s way of competing with the highly awaited Apple Watch. When people put on one of these Android smartwatches, it will be able to communicate with their iPhone because of the iOS integration. Now people who are predominately iPhone users can now purchase another Android device and use them together. Before, consumers generally had to stick with one brand. If they bought an Android phone then every other device the purchase had to be Android as well. The same went for Apple users too. People with iPhones needed iPads, iPods and so on. When Android Wear was first released it was only able to work with a Google operating system. But with this new ability for Android Wear to communicate with an iOS, it opens up all kinds of possibilities for cross brand communication.
Right now the fitness tracker Fitbit is the top selling smartwatch with Apple Watch coming in second place. It would be very hard for Android to make itself stand out amongst these top two competitors unless they did something unique with their smartwatches that no one else has done. This new move by Android will likely be the thing that keeps their watches selling and keeps them stable in the marketplace. For one thing, Android Wear is only $100 whereas the Apple Watch starts at $500. Most people are not going to pay $500 when they can pay $100, especially if it will communicate with their existing iPhone. The one bad thing Apple has going for it is its prices. They are always the most expensive computer brand on the market. Since smartwatches are not really that popular to begin with, it is unlikely that consumers will keep shelling out $500 for the newest Apple Watch. Therefore, Google has a strong chance of getting their Android Wear ahead of the game.