Three months survey shows 51.2 percent smartphone market share in US belongs to iOS.
Kantar Worldpanel ComTech USA is the largest phone consumer research firm in the world, conducting over quarter of a million interviews in US alone every year. ComTech release results of an extensive 90 day survey of market share for mobile devices in US. The top performing platform in US in the last three months of 2012 remains to be Apple iOS with 51.2 percent smartphone market share. Following is android with 44.2 percent. Windows Phone OS encompasses 2.6 percent if mobile devices in US.
Busiest provider for smartphones is AT&T with 33.3 percent market share, closely followed by Verizon with 32 percent. Sprint takes third place with 14.8 percent of US smartphone market share.
Interestingly, 36 percent of iPhone sales come from users switching from other platforms. 19 percent of all iPhone sales come from android. 59 percent of Verizon smartphone sales came from users who switched from other platforms. This is surprising to me taking that only 9 percent of android users switched to iOS in US in 2011 and that android keeps growing at much faster rate than iOS at least in the rest of the world. Uk, Germany, China… all prefer android.
Apple is known for having a strong loyal base and this shows in smartphone upgrades as well. 35 percent of all iPhone 5 sales came from existing iPhone users. In AT&T for example over 55 percent of iPhone sales came from clients upgrading their older versions of iPhone. 30 percent were first time buyers.
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- US Mobile Market – comscore stats
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