Samsung has already become a worthy competitor in the smartwatch marketplace. The thing about smartwatches is that you can’t do too much more to improve them. The only thing you can really do is improve the exterior look. The Apple Watch has a rotating crown that fans of the company seem to enjoy. So in response, Samsung revealed that it will have a rotating bezel in its next smartwatch model. The bezel will be shaped like a circle, which is different than the square shaped bezel of the Apple Watch. Critics believe Samsung is trying to differentiate their watches from Apple’s watches as much as they can by using a different shaped bezel on them. However, the Moto 360 also uses a round bezel design on their smartwatch. But they use the Google Android operating system whereas Samsung uses their own operating system called Tizen OS. Therefore, this operating system may be the only thing besides the round bezel that encourages iOS users and Android users to switch to a Samsung smartwatch.
The smartwatches that have been released in the marketplace so far have relied on simple side buttons and touchscreen tapping in order to operate it. But this can become a problem for people who have fat fingers and end up touching the wrong buttons on the small smartwatch screen. That is why the rotating bezel will come in very handy in the new Samsung smartwatch. It will allow users to navigate and control the functions of the watch by simply rotating the bezel. This means people with fat fingers won’t have such a difficult time anymore because they can easily rotate the bezel with their fingers.
Smartwatches are still very new to consumers and they are just starting to get familiar with them. That is why if a company creates a smartwatch that looks good and is easy to use, then users will rush to purchase that watch. It seems like Samsung is working really hard to try and achieve this goal. The only way a competitor could outwit Samsung is by either creating new features on their own smartwatch or by having a lower price. Right now all of the new smartwatches seem to be priced at around $200, so there doesn’t seem to be much differentiation in price. But if one of the companies were to release a watch at around $150, then perhaps they could get more buyers. Only time will tell.