Apple is losing its grip on Asia. There are several reasons for this. Apple’s lack of selection of smartphones in terms of design and price points. Current loss of confidence among shareholders and devaluation of Apple’s stock price and loss od global smartphone market share would certainly contribute to loss of interest among shoppers. One may also consider the overwhelming variety of colors, designs and costs of android smartphones available. Let’s also mention the market leader Samsung and its very popular offerings. All these may explain why people in Asia aren’t all goo-goo-ga-ga over Apple’s one flagship show, the iPhone.
In 2010, iPhone was a dominant force among the smartphone offerings in Singapore. In fact, there were more iPhones per capita, than anywhere else in the world. In January last year Apple iOS dominated about 72 percent of smartphone share. A year later Apple dipped to about 50 percent. Android on the other hand, in the same time period, more than doubled its presence. It now occupies over 43 percent of smartphone market in Singapore.
Another interesting thing to note here is popularity of Korean pop music in the entire region including China, Thailand and Indonesia. Korean Samsung is taking full advantage of this and clearly dominates the smartphone market there.
In Hong Kong stats are similar. iOS holds about 30 percent of the market share, down from 45 percent in Q1 2012. Honk Kong along with Singapore are decent indicators of what is going to be seen in Western Europe and United States as well.
We’re likely to see android fast growing trend continue throughout 2013 and beyond.
- iPhone 5 screen order slashed by 50 percent
- Over Half of Smartphones in US are iPhones
- US Mobile Market – comscore stats
- iPhone 5 launch in China
- 131.5 million of Europeans own a smartphone
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