When consumers make the choice to purchase a camera, they often have to ask themselves if they would rather have a high quality camera of average size or a smaller camera that produces less quality. The tech company, GoPro, has the reputation of making very small digital cameras. The Hero4 Session is their newest camera and it is only the size of an ice cube. It is also half the size of the last camera released by GoPro. This has consumers asking the question, “Why make it this small?” Well for one thing, it makes a great spy camera. But this wasn’t even its intended purpose. In this age of selfies and YouTube video production, people want to capture their daily lives anyway possible. This GoPro camera allows someone to simply stick it on the spokes of their bike, wear as a necklace around their neck or hang it on the end of a fishing pole. There are actually a lot of creative uses that one can have with a camera this small.

The Hero4 Session camera went on sale on July 12th of this year. The retail price for the device was about $400, which happens to be the same price as the Apple Watch. These are two devices that consumers may not necessarily run out in purchase because of their hefty price tags. Not only that, they don’t have that much use for the small functionality to make it worth the price. Of course, if you are a documentary filmmaker or if you make a living off making YouTube videos, then sure you can get creative with this camera. But if you are just a curious consumer that wants to try out a few pictures with the Hero4, then you might want to wait until the price goes down. Remember this camera doesn’t have the best quality either. It still takes high resolution video, but you could get a much better quality camera that is a little bigger for the same price. Plus the camera can only record up to 2 hours of video and it takes about 90 minutes to charge. It is also easy to break or lose because of how small it is. That is why you really need to have a purpose for purchasing this camera if you are going to invest $400 into it. Otherwise, it is probably a good idea to just wait until the asking price drops considerably.