Google has made it its priority of late to replace iOS apps made by Apple with ones made by Google. Business insider calls it a ‘worm strategy‘ as Google eats into Apple from the iside out.
Chrome browser was launched by Google for iPhone to offer a competitive replacement for popular Safari. Google Search received voice search functionality to compete with Apple’s Siri. Last month Google released Google Maps to replace troubling Apple maps. Gmail offers a very good if not better alternative to Mail app. To top it up Google added YouTube app to iOS.
Lately Google has been recruiting iOS developers for android platform via ads linking to Google’s internal jobs site headlined “Wait, Google has iOS mobile apps teams?” and an interview with Google iOS developer Ken Bongort, who states,
“Needless to say, there are similar opportunities to create and design new experiences for all Google apps on the iOS platform.”
YouTube and Google Maps apps are the two most popular apps in iTunes as reported by AppData, monitoring the App Store stats. The strategy to infiltrate Apple from within by replacing popular iOS apps with google made iOS apps is certainly a smart one. Some 95 percent of Google’s revenue comes from searches (ads) and when apps become better and more desirable than mobile websites, then all searches happen outside google’s search. This of course means tremendous loss of income for Google. By replacing Apple made iOS apps with ones made by Google, then Google search remains the most important feature for both android and iOS users.
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