While Apple still dominates the tablet market, Asus and Samsung grow much faster. Tablets are selling well and the tablet market leaders are Apple with its proprietary iOS market and Samsung representing the fast growing android market. According to newest IDC stats, the global tablet market pie had increased in last quarter of 2012 by 75.3 percent compared to same time year earlier.
Tablet market stats and projections by IDC in December of last year indicated a trend of increased android market share and decrease in iOS market share. Back in December of last year Apple had 53.8 percent of global tablet market share. Couple of months later Apple sits on 43.6 percent. It’s not that iPads don’t sell. Apple had sold 48.1 percent more tablets in Q4 of 2012 compared to same quarter in 2011. While Apple had experienced 26.1 percent growth in third quarter of last year, in Q4 IDC accounts for 48.1 percent growth of Apple iPad sales. In total Apple had sold 22.9 million iPads in 2012.
Samsung chopped even larger slice of the tablet pie. Samsung’s tablet share is now 15.1 percent, selling total of 8 million android and Windows tablets. Samsung’s shows 263 percent growth in tablet shipments in 2012.
The biggest gainer in tablet shipments last year was Asus. With 5.8 percent of global tablet market share, Asus showed 402 percent gain in tablet shipments year on year. The biggest seller was probably Asus made Nexus 7 tablet.
Windows RT tablets are all too new to account for much in this fast moving tablet train. Microsoft had shipped 900,000 Surface RT tablets in Q4 2012. Ryan Reith of IDC offered,
“We believe that Microsoft and its partners need to quickly adjust to the market realities of smaller screens and lower prices. In the long run, consumers may grow to believe that high-end computing tablets with desktop operating systems are worth a higher premium than other tablets, but until then ASPs on Windows 8 and Windows RT devices need to come down to drive higher volumes.”
Microsoft will launch their Surface Windows 8 tablet on February 9th and start selling 128GB model the same day at $999. 64GB model will also be available, but the available storage will only be 25GB. 64GB model will sell for $899.
Apple will counter this launch on February 5th with their new iPad with retina with 128GB of storage starting at $929. This iPad has more available storage, its battery lasts 10 hours i.e. twice as much as Surface Pro’s battery (5 hours).
Read more on Microsoft Surface Pro vs iPad with Retina
- Samsung gains 18.4% in Q3 tablet market share
- IDC tablet sales projections
- US Mobile Market – comscore stats
- Samsung to carve its way into enterprise market
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