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Fitbit is a fitness wearable company that focuses on smartwatches that cater to health and fitness. Naturally, they have created some competition for the Apple Watch. The only difference is the Apple Watch doesn’t only focus on health and fitness related applications. They also connect users to their iPhones and allow them to check their email and so on. So why would somebody want to purchase a wearable from Fitbit when it only focuses on health and fitness? Well for one thing, they are a well known brand when it comes to fitness tracking products. Their sales numbers have already proven their capabilities of having great success. In 2014, their number of sales doubled from the previous year of 2013. That is pretty impressive for any tech company. Research now indicates that FitBit controls about 62% of the market share for all fitness trackers sold in the United States. Between this piece of information and the record profits they are making, it looks like FitBit will become a fierce competitor to the Apple Watch.

Sources have already indicated that Fitbit’s wearable will be cheaper than the Apple Watch. However you have to consider that the Apple Watch has all the same fitness apps as the Fitbit wearable, plus a whole lot more. Therefore, it all depends on how important the fitness apps are to you. If you are the type of person that wants to get a smartwatch simply to track your heart rate and distance traveled, then the Fitbit wearable might be the best choice. But if you are someone that wants the full potential of what a smartwatch can do and you are not afraid to pay extra money for it, then go with the Apple Watch instead.

The sale of fitness trackers have turned into a branding game. The actual function and components of the trackers are basically all the same. They all use sensors, digital displays and accelerometers to let the wearer know information regarding their fitness performance. But what makes them different are the exterior look, the cost and the brand name. Companies in America generally like to use their brand name in order to drive up the cost of a particular product. But since American consumers are still hurting for cash, they may want to purchase their wearables from the Chinese wearable company called Huami. They are selling their own fitness tracker for just $13, which is supposed to have all the same functions as the more expensive ones in the United States. If these wearables ever get marketed to Americans over the internet, then they may very well just go with those. The only thing that could save American wearable companies is if their brand and quality prove to be more important to American consumers than cost.