Europe’s largest newspaper publisher switch to MAC
One of Europe’s largest newspaper publishers, Axel Springer AG, has announced plans to migrate its 10,000 employees and 150 newspapers in 30 countries to the Mac.
Axel Springer is doing what no company of its size has ever done.It plans to move its 12,000 desktops to nearly 100% Mac.
click here to watch the video on youtube.
company CEO Mathias Döpfner said:
“Most of the company’s layout work was already being done on Macs
“Macs are more user friendly than other computers
“Apple creates the most elegant computers
“Macs are cheaper to buy and easier to maintain than they were in the past.”
The migration will take five years and when complete will make Axel Springer Apple’s second largest corporate customer, after Google
Most recently in the US Auto Warehouse Co. began its switch of 1,000 desktops to the Mac.
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I would say that elegance and ease of use is in the eye of beholder. I find windows more user friendly as I’ve using them since I was a small child.
I’ve been a PC guy, will live life as a PC guy :)
Elegance may be in the eye of the beholder. However, ease of use is a measurable property and Mac OSes have consistently beat Win OSes in extensive, comprehensive and exhaustive usability tests conducted by a team of researchers (some university in France; google it up), year after year. Same tasks consistently take fewer mouse clicks, less mouse movement and, with similar/same hardware specifications, less time to process on Mac OS than on Windows.
There will be more of these switchers in the coming months/years. It only makes sense.
There are other reasons I am still on Mac. However, the main reason is the amount of programming applications for the windows platform.
I find the windows os much more customizable. So, if you know the OS properly you can tweak it and it will take less steps to complete a particular task.
I respect your opinion. You’re right about the Mac being user friendly for the newbie. But vista has been quite user friendly too
Windows 7 may change the completely too